Program: Human Resource Management /

International Business Management / Media Enterprises

  In this age of information, economic globalization is subjecting the entire world to an irresistible, all-encompassing and profound transformation. Any single nation has the likelihood to exceed the boundaries of its domestic market, and its natural and human resources to realize an optimum allocation of resources on the international level. By now, a pattern of multinational competition has developed and China ’s accession into the WTO has provided it with a rare opportunity to integrate into the international mainstream economies and to realize its immense development potential. But at the same time China is bound to an important obligation—its solemn promise to abide by all the rules and regulations of trade as agreed upon by all the WTO member countries. Under such circumstances, it is necessary for China to open its market according to prevalent international conventions and practices and bring its mode of economic operation and management, along with relevant laws and regulations, into an international framework until absolute conformity is achieved.

  Against such a larger background, the physical and geographical concept of the nationality of an enterprise has been virtually eliminated. The intensification of international competition is bound to create resource allocation on a global scale. How to implement cross-population and trans-cultural management system and comprehensively elevate international competitiveness is a challenging subject that enterprises in developing countries like China have to face. It is precisely based on this recognition that I, now on the verge of completing my undergraduate program, plans to pursue a master’s program in management whereby I may study and research on how international economy operates and how multinational companies apply their effective management.

  My four-year undergraduate program in Broadcast and Television Journalism at the Department of Journalism and Information Communication of XX University of Science and Technology has enabled me to acquire an open mentality, acute insights and rich practical experience. I have been the top student of my class, not only because of my consistent No. 1 ranking in terms of academic performance but also because of my role as major organizer of a number of extracurricular activities related to journalistic practices. As vice head of our university’s TV station, I produced a great number of special feature programs. I interned at a local newspaper office and at XX Provincial TV Station, winning a provincial-level award for my journalistic reporting. I was the assistant producer of a special show about XX Province in a serial program “Across China” by XX’s Phoenix Cable TV. Through playing different roles, as a student of journalism and working as journalist and TV producer, I have developed an important academic foundation, effective management skills and interpersonal communication. In addition, I have a unique advantage—I have done a second degree in English for Science and Technology. Those factors will be important for my working toward a more advanced degree program.

  As a sophomore, I started my bi-degree program in business administration. I prized this important opportunity as I discovered that it is the subject in which my true interest lies. In this program, I have systematically studied all the relevant management courses including Human Resource Management, Marketing, and Market Planning. My academic performance in this program is equally satisfactory. In May 2002, as one of a few student delegates, I participated in the Third MBA Development Forum of China held in the City of XX . I helped my advisor prepare his presentation and I also interviewed leading scholars and experts on MBA in our country. This experience significantly deepened my understanding of management and broadened academic perspectives.

  My distinguished academic performance in the first three years has qualified me for a direct master’s program in journalism in my Alma Mater. However, I am very clear about my academic interest and my future career objectives. Therefore I have relinquished the offer in favor of applying for a more advanced education in management. As a discipline western in origin, management science is undoubtedly a field of study whose teaching and research western universities are most good at. Therefore, I am determined to apply for a Master’s program The London School of  Economics and Political Science，arguably the better of the best western universities in social sciences. Your esteemed university enjoys a unique academic position and an unparalleled academic reputation in the western world, with a large number of leading scholars working in their respective fields. Situated in London where one can witness distinctive cultural parallelism, it will not only teach me the most updated professional knowledge but also ample sociological understanding of its cultural diversity.

  In my proposed study, I will contribute my research talents because I possess experience of participating in a major research project. For an entire year from December 2002 to December 2003, as the sole undergraduate of the research group, I took part in the Study of XX City’s Specialized Water Management System, which is part of the country’s “863” key scientific and technological research program undertaken by XX Bluewater Science and Technology Company. I performed field study of the water resources in the XX region of XX City and the wealth of statistics that I collected and codified provided valuable reference materials for the entire research group. In addition, I proposed that BOT（Build-Operate-Transfer）could be employed to construct a small-scale waste-water treatment plant. The most important role I played was the substantive research I carried out for the topic on Lake Management System and the research report that I co-authored. Prof. XXX, the leader of the research group, praised me as “demonstrating impressive professional dedication and sound research potential, with strong analytical and problem-solving abilities.”

  I have lived a colorful extracurricular life. Learning dancing in my childhood, I became the leader of the dancing team of our university’s art troupe, and launched traveling performances in neighboring provinces. Representing XX Province, I participated in China ’s First National Dancing Contest for University Students, at which I won the third prize. Moreover, as a key member on the Student Management Committee of our university’s library, I organized a campus-wide book-reading festival. In 2001, as one of the five delegates of our university, I attended the New Millennium Administrative Elites Training Program jointly sponsored by XX Chinese University and XX General Chamber of Commerce. I have been working as a secretary at the International Exchange Department of XX University of Science and Technology where I am responsible for receiving foreign delegations, offering consultations and arranging lectures and academic conference. Based on those experiences, I will continue contributing my extracurricular talents.

  In this age of increasing specialization, I hope to develop myself into a specialist on human resource management with the best training from one of the world’s best academic institutes. Therefore, receiving a quality education from XX will be a vital step to my personal and career development and to the fulfillment of this long-cherished aspiration of mine.