6．Lose？Gain ？

In his diary entry of August 2，1882，Lewis Carroll （author and publisher）estimated that even if he sold the entire 2,000—copy first printing of Alice in Wonderland he would lose￡200．By selling another 2,000 copies，he would make ￡200．If he sold additional copies，he would then realize a bigger gain， but “that I can hardly hope for．”Before his death，in 1898，about 180,000 copies had been sold．

6．亏损？赢利？

刘易斯·卡罗尔（作者和出版人）在1882年8月2日的日记中估计，即使他的《艾丽丝漫游奇境记》第一版的2,000本全卖掉，他会亏损200英镑；如果再卖出2,000本，他可以赚200英镑；如果能卖出更多，他就可以赚一大笔钱，但是“对此我几乎不敢奢望”。到他1898年去世时，该书已卖出180,000本。